MELANIE BURRUSS, DIRECTOR OF MARKETING & COMMUNICATIONS
Melanie’s career career spans a dynamic blend of corporate expertise garnered across two Fortune 500 companies, coupled with an extensive tenure of 15 years dedicated to on-site residential sales in new construction. This unique combination of experiences infuses her approach to marketing, pre-leasing strategies, and customer relations with a rich tapestry of insights. Her multifaceted background not only underscores her adaptability but also shapes her ability to navigate the diverse landscapes of marketing initiatives, pre-leasing tactics, and cultivating robust customer relationships. Her instrumental role extends to meticulously overseeing the pre-leasing phase of our Build-to-Rent (BTR) communities, ensuring a seamless transition as construction nears completion, culminating in a thriving rent roll for the Owners post-project finalization. Melanie’s collaborative approach shines through her close partnership with our third-party Property Management Teams, ensuring a comprehensive alignment of all marketing endeavors. This synergy guarantees that every marketing facet is strategically positioned, optimizing visibility and resonance within the market, ultimately driving robust leasing outcomes for our BTR communities.